Intellectual Property & Brand Protection

Legal protection for brands, content and commercial intellectual property.

Overview

Jamal Hadidi & Co. advises businesses, brand owners, entrepreneurs and investors on the protection, licensing and commercial use of intellectual property in Jordan and across the region.

Our work focuses on helping clients protect the assets that distinguish their businesses — including trademarks, brands, content, software, know-how and other commercial rights — while ensuring that intellectual property is properly addressed in corporate transactions and commercial relationships.

Trademarks & Brand Protection

We advise on:

  • Trademark protection strategies

  • Trademark applications and registrations

  • Brand and trade name protection

  • Portfolio review and management

  • Trademark licensing

  • Use of marks by distributors, franchisees and commercial partners

  • Brand ownership and authorised-use arrangements

  • Monitoring and addressing unauthorised commercial use

  • Coordination of regional and international trademark protection where required

Intellectual Property Licensing

We draft, review and negotiate agreements governing the commercial use of intellectual property, including:

  • Trademark licences

  • Brand licensing arrangements

  • Software and technology licences

  • Content licensing

  • Know-how and confidential information arrangements

  • Franchise-related intellectual property licences

  • Distribution and commercialisation rights

  • Territorial and exclusivity arrangements

  • Royalty and fee structures

  • Termination and post-termination rights

IP in Commercial Transactions

Intellectual property often forms a significant part of the value of a business or transaction.

We advise on intellectual property issues arising in:

  • Mergers and acquisitions

  • Investment transactions

  • Joint ventures

  • Shareholder and founder arrangements

  • Franchise and distribution agreements

  • Technology transactions

  • Corporate restructurings

  • Business transfers

  • Strategic partnerships

Our work includes reviewing ownership, licensing rights, contractual restrictions and other intellectual property risks that may affect a transaction.

Technology, Software & Digital Assets

We advise businesses on intellectual property issues involving digital products and technology, including:

  • Ownership of developed software and technology

  • Software licensing

  • Assignment of intellectual property

  • Contractor and employee-created works

  • Digital content and platform materials

  • Use of third-party intellectual property

  • Confidential information and commercial know-how

  • IP provisions in SaaS and technology agreements

Advertising, Media & Digital Content

We advise businesses and content-driven organisations on intellectual property and commercial issues connected with advertising, media and digital communications.

Our work includes:

  • Advertising and marketing arrangements

  • Content ownership and licensing

  • Sponsorship agreements

  • Influencer and content-creation agreements

  • Image and content usage rights

  • Social media and digital campaigns

  • Brand use by agencies and commercial partners

  • Commercial exploitation of creative content

Franchising, Distribution & Brand Expansion

For businesses expanding through franchise, distribution or agency networks, we advise on the protection and controlled use of intellectual property across commercial relationships.

This includes:

  • Trademark and brand licensing

  • Territorial use rights

  • Brand standards

  • Digital and online use

  • Restrictions on unauthorised registration or use

  • Domain names and social media channels

  • Post-termination brand obligations

  • Protection of confidential know-how

IP Disputes & Enforcement

Where intellectual property rights are challenged or misused, we advise clients on available legal and commercial responses.

Our work may include:

  • Trademark and brand disputes

  • Unauthorised use of intellectual property

  • Contractual disputes involving licensing rights

  • Misuse of confidential information or know-how

  • Cease-and-desist strategies

  • Settlement and negotiated resolution

  • Coordination of litigation or enforcement proceedings where required

Who We Advise

We work with:

  • Brand owners

  • Technology and software businesses

  • Franchisors and franchisees

  • Distributors and retailers

  • Media and content businesses

  • Startups and growth companies

  • Consumer-facing businesses

  • Gulf and international companies entering Jordan

  • Investors acquiring or investing in IP-driven businesses

Related Services

For franchise, distribution and commercial agency arrangements, please see our Franchising, Distribution & Commercial Agency practice.

For software, SaaS, data and technology matters, please see our Technology, Data Protection & Cybersecurity practice.

For intellectual property issues arising in investments, acquisitions and corporate transactions, please see our Corporate & Commercial Law practice.